Why cultural literacy enhances virtual team productivity
Fact: "The Dutch have a dominant direct communication style, which is more likely to be a source of conflict with staff from Asia". The advancement in the way we communicate has given companies the opportunities to hire workers from borderless communities and such teams who work in different, time, space, language and culture are defined as Virtual teams. Basically, technology has enabled managers to pool the talents and expertise of employees and non-employees by eliminating time and space barriers by utilizing internet technologies, guided by common purposes, roles, and norms. Therefore, for the virtual team to be productive, it has become important that the team acquires knowledge in cultural diversity so that they can have a cross-cultural collaboration to accomplish projects. Being culturally literate means, you can co-operate across borders and time zones – in virtual teams. Cultural awareness is one of the most important communication skills required for one t...