Team Kizza Besigye`s wining strategy of “Organization in action”
The
curtain wall to the long campaign for the FDC presidential party flag
bearer holder finally was brought down to a showdown in Nambole
delegates conference between the two principles of Dr Retired Colonel
Kizza Besigye and Major General Gregory Mugisha Muntu. This long and
tedious campaign saw the two candidates traverse the whole region of
the country within 60 days, which by its standards was not an easy
task to circumvent given the demanding tasks of limited time ,resources and
state imposed regulations,
however with Gods Grace the two teams managed to successfully cover a
lot of ground within the time.
During
the course of the campaign the two candidates pursued different
strategies in popularizing their candidatures: Team Mugisha Muntu
(MM) undertook the campaign strategy of town hall meetings which
specially addressed the FDC party delegates who would decide the
candidate elections, on the other side Team Kizza Besigye (KB) pursed
a dual strategy of which
we can
say “shooting 2 birds with one stone”, that is to say KB held
both town hall meetings and public rallies specifically to rally the
citizenry to retake their power which a few elites have stolen and
also sell his message directly to the elected FDC party delegates.
The
Team KB task force was headed by Hon Geoffrey Ekanya as the chairman
of the various committees under the force.
This
contest was clearly a contestation of internal FDC ideology between
the two candidates from the onset ,Team KB pursed a very people
driven strategy against Team MM much herald strategy “building of
structures and organizational capabilities”.As Team KB asserts the
tag “The Peoples President” is not born after a few peoples
fascination with KB but rather the trust and beliefs the citizens
have consistently conferred on him hence the approach taken by the
team had to galvanize the support base.
Its evident Col Besigye's.
candidature reinvigorated FDC support base nationally,the peoples
president not only mobilized new volunteers but also in the process
recruited new members as well as consolidating the already existing
members of FDC . KB traversed the country with a simple message
which resonated very well with the people “Let's
prepare our minds, we coordinate and take action to ensure a free and
fair election”. “We cannot accept Museveni to rig our elections
any more”.A citizenry that is mobilized enough can demand and
enforce on how they should be governed. Dr KB
In
the course of the campaign a really unprecedented wave commenced for
the first time of its kind in any campaign in Uganda, the ordinary
people mobilized themselves and started to collect contributions,
drafted programs, organized security erected the platform, hired
tents, chairs and public address systems.
This unprecedented undertakings was done by citizens in some places without the involvements of any leader, this testifies and solidifies the level faith and love the people have in KB, to the extent that they eke out their own hard earned resources in this tough economic times to facilitate the campaigns in a very fashionable style.
This unprecedented undertakings was done by citizens in some places without the involvements of any leader, this testifies and solidifies the level faith and love the people have in KB, to the extent that they eke out their own hard earned resources in this tough economic times to facilitate the campaigns in a very fashionable style.
This wave captured the whole country from Mayo to Amudat, Bugiri to Kabale it was all the same, the people demonstrated a very high level of organization from the grassroots leaders to the fund, mobilize, coordinate, organize and plan to the successes of Team KB campaigns trails. In every aspect there was a real sense of people owning a campaign, this was purely a people driven grass roots campaign financing. The level of organization was real example of grassroots politics at play, this goes to the core message of KB that an empowered citizenry can achieve a lot, the facilitation came from the ordinary market vendors, Boda boda cyclists, retail business owners, craftsmen, laborers, single parents, bystanders and farmers.
How
the delegates quickly switched loyalty to Team KB:
The
intervention by the people to fund the campaign was very crucial in
galvanizing the country to rally behind KB and also to bridge so much
constrained resource purse in Team KB`S task force, therefore faced
with limited resources it to took the ingenuity and good political
skills of the team to utilize resources to achieve maximum impact on
the people and the delegates.
The skillful use of the resources was down to the final days of the
campaign, the team unleashed the winning formula dubbed “Organization
in action” implying the team did
not
just sing chorus or the gospel of winning strategy, organization,
organization, organization like the rival candidates team. The team
understood that the final showdown was to turn more delegates to vote
for KB in the final hours and the secret weapon was to use various
forms of last minute campaign literature, branded stationary from
folders, note pads, pens, pamphlets detailing and highlighting the
flag bearer countrywide campaign trail with messages that captivated
the country.
All
these personalized materials was a shocker to the delegates as almost
over 1000 delegates at the conference were handed branded stationary
from file folders info packs containing Speech from the chairman Team
KB task force Hon Ekanya, Introduction letter from field campaign
coordinator Hon Amuriat, copy of electoral reforms citizens compact,
copy of FDC declaration in support of electoral reforms signed by the
party president, note pads, pens, FDC blue T.shirt with party logo,
KB budges and pamphlets detailing the highlighting moments of KB`S
flag bearer countrywide campaign trail. These were precious
memorabilia for the delegates that they can keep for posterity and
its effects was resounding and did miracles for Team KB, it was a
last minute “Organization in action tactical genius that paid off
and won more votes for the team in that night besides the great
campaign speeches, town hall meetings with the delegates and public
rallies. KB put up a very impressive performance in the FDC Decides
debate coupled with his speech at the delegates conference in
commenting that “We are still deep in Egypt and Moses still has to
lead Israelite s across the red sea and We shall have elections only
after reforms” these are the messages that won the hearts and
minds of the delegates.
Moving
forward Team KB extends its gratitude to Team MM, they have been very formidable opposition, the Team MM consisted of many crafty and
witty upcoming leaders, who very aggressively went about
canvassing support for Gen Muntu. To FDC these are all valuable
assets for future leadership position with in the party and the
country, Uganda greatly needs such intelligent minds. Gen Mugisha
Muntu is the party president and for the past 2 years his stewardship
has been characterized by building the internal capacity of FDC
party. In this race for flag bearer position Team MM put to test the
ideals of Gen Mugisha Muntu, who believes in hard work, passion for
strong and well organized administrative institutions. The DNA of
Party President is very active in the democratic credentials that FDC
has built internally, in Gen Mugisha Muntu we have a leader who
cherishes a culture of reconciliation, healthy political competition and
this qualities within FDC party has become the envy of many rival
parties in Uganda, for this FDC is very grateful to him and to God
the Almighty.
At
end of it all the team with the most appealing message and strategies
carried the day and this is not only a victory to FDC but its a great
step to the growth of democracy in Uganda. .Dr Kizza-Besigye Wrn won
in a free and fair contest organized by most emerging democratic
party and the delegates made a decision to entrust KB with the flag
.The ordinary people who contributed to this victory have a strong
believe that KB deserves more than a place in the front seat for
fighting to liberate Ugandans from the gun rule.
Dr
Kizza Besigye has proved to be very resilient and dependable
politician of the all time in Uganda despite him being wrongly
imprisoned in numerous occasions and also being held captive at his
own residence by the dictatorship, KB has remained resolute to
humiliation, to dehumanization, to torture and he correctly assured
the
country that the struggle for elections reform is still on.” I am
not one who throws a towel easily, so my first line of defense is
electoral reforms”
KB
The
tragedy is the citizens of Uganda seem comfortable in a state of
hopelessness with a population that is very despondent from the rich
or poor, informed or ignorant, highly educated or less educated,
young or old, urbanites or rural folks. During
the struggle to end slavery, it's the slaves themselves who
complained and resisted end of slavery. They Would say... where do
these people want us to go? But we are comfortable with our masters?
just leave us, we are okay. It's the same mentality of Ugandans who
are resisting change"
Our hope lies in the strategies and philosophy of Dr Besigye to
liberate us from the gun rule without firing a single gun towards our
oppressors.
We
are calling upon citizens to take action either through civil actions
or continue to use information and communication technologies as a
means to express their aspirations and concerns more freely, to
mobilize in large numbers, and to collaborate with other citizens
countrywide and demand for reforms before elections.
The technology can be used to build resilience and also manage risks in ways that minimize costs, build capacity to sustain our momentum to demand for these critical reforms.
The technology can be used to build resilience and also manage risks in ways that minimize costs, build capacity to sustain our momentum to demand for these critical reforms.
Finally
this path would have not been possible without the persuasion of a
group of activist who launched a campaign for fuel fund raising, it
started with
Chairman
Hon Geoffrey Ekanya, Ingrid
Turinawe Joseph
Tumushabe , Atukunda
Frank Kihehere, Samuel
Makokha W'Mugeni Moses
Atocon Atyekwo Paga
Gloria
Robert Mayanja,Fred W Mutibwa,BuwemboHaving, Byamugyisha Moses and Kahemba Babi.
Robert Mayanja,Fred W Mutibwa,BuwemboHaving, Byamugyisha Moses and Kahemba Babi.
Thank
you
to
all supporters of KB
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